This episode of Pharmacy View Podcast features Jeff Vassel as he and host Scott Carpenter, have an insightful conversation about how data can be used to facilitate better business decision making and thereby achieve improved sales performance. Jeff is the Global Business Development Manager at Geotech Information Services, a company which offers cutting edge strategic planning solutions to Australian retail businesses and the government.

Jeff says that there are some key considerations and characteristics that underpin store performance. Irrespective of whether someone has an emerging business, a mid-sized business or even a successful multi-chain business, the fundamental question that everyone wants to be answered is how can they perform better by predicting sales for the new stores that they want to open. Geotech helps such clients through the use of data and science. The list of services they provide includes (but is not limited to):

1. Sales Prediction Modelling

2. Market Share Analysis

3. Location Planning Strategy

4. International Network Planning

5. Sales Cannibalization

6. Performance Reporting

7. Sales Analysis & Strategy