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PWC released the 2018 IAB internet advertising revenue report
In 2018, digital audio advertising revenue reached $2.3 billion.
This represents a 22.9% increase over 2017’s fiscal year revenue of $1.8 billion.
A large percentage of this growth is from podcast advertising revenues.
Though digital audio advertising revenues continue to grow year-over-year, its share of the total internet advertising revenue pie remained at 2.1% in 2018.
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By SpeechKit NewsIn 2018, digital audio advertising revenue reached $2.3 billion.
This represents a 22.9% increase over 2017’s fiscal year revenue of $1.8 billion.
A large percentage of this growth is from podcast advertising revenues.
Though digital audio advertising revenues continue to grow year-over-year, its share of the total internet advertising revenue pie remained at 2.1% in 2018.