This episode of the James Dooley Podcast features James Dooley in conversation with Andrew Holland, focusing on pay what you want lead generation for UK businesses, because traditional pricing models often limit growth for small and medium enterprises.

James Dooley explains how performance based lead generation works, because aligning payment with real profit removes risk for business owners. He breaks down how lead quality is maintained through keyword research, volume testing, segmentation, and CRM driven qualification, because sending the right enquiries to the right businesses improves conversion and long term ROI.

Andrew Holland adds perspective from a small business standpoint, because simplicity, transparency, and economic realism matter more than complex marketing models. The episode highlights why this approach benefits local communities, because profits stay with UK businesses and circulate back into the wider economy.