Prove Your Point

PYP 65: SotI Winter 2015


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Today's roundtable discusses the 4 Ps of marketing revolving the gaming industry.  Enjoy

* 5:05 - Hardware/Accessories

 


* Product


29:00 - [Sony] earnings and info



* http://www.forbes.com/sites/danielnyegriffiths/2014/05/14/sony-fy-2014-earnings-winning-the-console-battle-losing-the-profits-war/
* http://www.forbes.com/sites/insertcoin/2015/01/06/attempting-to-understand-how-on-earth-sony-has-sold-18-5m-ps4s/



 

[Microsoft] earnings and info



* http://www.microsoft.com/investor/m/ViewPressRelease.aspx?src=http://www.microsoft.com/global/Investor/RenderingAssets/DataSource/Earnings%20and%20Financials/PressRelease/FY15/Q2/IRQuarterlyEarnings.html
* http://www.engadget.com/2013/07/18/microsoft-q4-2013-earnings-surface-rt-inventory/



32:00 [Nintendo]



* http://www.nintendo.co.jp/ir/en/
* http://mobile.reuters.com/article/idUSKBN0L10LX20150128?irpc=932



January 2015 (2014) NPD

December 2014 NPD

November 2014 NPD

http://venturebeat.com/2014/12/11/u-s-hardware-and-software-sales-weaken-in-november/

 


* 35:45 Price

* PS4: $399, Xbone: Two Skus-$349 & $449, WiiU-$299




 

 

* 44:30 Software

 


* 44:45 - Price: Digital sales improving

* Xbox Ultimate Sale
* VB Digital Console sales

* PS3/PS4 - 63% of digital console sales




* 1:01:00  Perception - 20 minutes

* Value

* Halo: MCC still broken
* Destiny
* 1:08 The Order 1886







* 1:22:00 - People - 15 minutes

 


* Evaluation since Summer 2014
* Equity across platforms - Resolutiongate Matter...
...more
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Prove Your PointBy Bluemanrule