Is your B2B tech startup ready for the brutal honesty of today's funding climate? The path to securing investment, especially from Seed to Series C, has dramatically shifted. Many founders are finding that what worked even a few years ago simply won't cut it now. Investors are more selective, due diligence is intense, and the goalposts for revenue and growth have moved significantly.

But here’s the thing, this challenging environment reveals a massive opportunity for those willing to adapt. The true competitive advantage is no longer solely about your innovative tech, it’s about how you bring that tech to market. A deeply considered, realistic, and agile go-to-market strategy isn't just important; it's everything - the difference between burning through cash with little to show and building a sustainable, fundable business.

CHAPTERS:

00:00 - Why Go-To-Market Strategy Is Mission-Critical for Startups

01:10 - VC Funding Drops and Selectivity Increases in 2025

01:52 - Raising Series A Now Requires $2M ARR and 3x Growth

02:11 - Fundraising Timelines Are Stretching to Nearly 3 Years

03:26 - AI Leads Investment, But Most Startups Face Capital Constraints

04:11 - Investors Now Demand Strong GTM Metrics and Capital Efficiency

04:25 - GTM Strategy Is the New Competitive Advantage

05:27 - Misaligned ICPs and Unrealistic Budgets Derail GTM Execution

06:55 - Cold Outreach and Deal Cycles Can Take Up to 15 Months

08:07 - VCs Aren’t Your GTM Coach - It’s On You to Get It Right

🔗 CONNECT WITH THE GO-TO-MARKET LAB:

• Kathleen Lim Randall: https://www.linkedin.com/in/kathleenlimrandall/

• Watch on YouTube: https://www.youtube.com/@TheGo-to-MarketLab-x3f

#B2BTech #GoToMarket #StartupFunding