The current economic crisis, resulting from heavy-handed mitigation efforts aimed a stemming the spread of the Coronavirus, has left companies (particularly in the travel sector) scrambling to fundamentally rethink every aspect of their business. Technology transformed how companies use loyalty marketing to stimulate demand and brand love. What will change in light of recent events?

Are loyalty programs and loyalty tech more or less relevant in a downward economy. What can we learn from past recessions? As brands move past short-run recovery efforts, how will technology change the long game in loyalty?