The membership model is a trend in hospitality and travel more generally, but what does it really take to go members only? Scale, distribution, brand, product? On this episode, Emmanuel Guisset of Outsite, a boutique co-live / co-work brand now focusing on growth and exclusivity, covers the Outsite business model, how they’ve managed to evade capture by the OTAs including Airbnb, and how to leverage “small” as a strategic advantage in hospitality.