On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation 

What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a low-ball “please buy” type of mentality. Also, if your intro offer is for a one time use, or something like a pack of 3, 6 or even 8, etc. it is not enough of a quantity for that person to get used to taking/consuming your product & there is no lifestyle change/behavioral change made. The key to LTV is associating your brand with a lifestyle change in your customer's mind whether it’s micro or macro. Hint offers 36 bottles for $36 + Free Shipping. 36 bottles allows for that customer to get very used to consuming daily, leading to a much higher chance of purchasing again with little remarketing effort needed. Not all brands can do this, and it helps that they have an established name. Either way, what we are encouraging here is the line of thinking, an open mind to experimentation and the development of the funnel and receptacle where you can easily swap out new concepts to test.