It’s a great Friday here at ConvertKit. It’s a little smokey in Portland, but other than that we’re all looking forward to the weekend! We’ve got another great Q&A episode for you today, in which we answer questions about promoting courses and products to a small audience, why we reject job applicants, buildings a meaningful business, and more!

Today’s Questions

• I have a small 165 person email list and 850 subscribers on YouTube. I’m about to launch my first online video course, how would you go about promoting, pricing and pre-launching it?  
• Why don’t you promote The Future Belongs to Creators to your newsletter list?
• What are the most unexpected/unusual reasons you’ve had to reject job applicants?
• If I decide to monetize my personal brand via content, will that change how I use my personal brand for freelance / consulting work?
• Should I keep two similar blogs or go down to one? 
• ​What one piece of literature has had a dramatic impact on how you think about commerce and/or building a meaningful business?

Links

• Are You Making the Most Common Pricing Mistake?
• Nerd Fitness
• The Lessons Of History by Will and Ariel Durant

Creators of the Day

• Trevor Noah: Afraid Of The Dark
• Will and Ariel Durant

Resources of the Day

• I Was a U.S. Diplomat. Customs and Border Protection Only Cared That I Was Black
• Doing Good Better: How Effective Altruism Can Help You Help Others, Do Work that Matters, and Make Smarter Choices about Giving Back by William MacAskill 
• The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley 
• Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
• Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen 
• Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by John Mackey and Rajendra Sisodia 
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace
  
  

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