Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Q&A: How Should This Ethical Fashion Designer Successfully Market A New Non-Profit Partnership?

10.21.2021 - By Lorraine SandersPlay

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If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. There just isn’t. Yes, there are a ton of best practices and standard strategies, and they are great, but there are always questions that come up about people’s individual businesses. That’s, in fact, exactly why I created the PressDope DIY PR course program and set it up the way it is. The goal is to give entrepreneurs the training and materials they need to do their own media outreach, but also get an opportunity for individual feedback and guidance when they need it. On today’s episode, we’re diving into a question from one PressDope DIY PR Course program member, an ethical designer who is wondering how to use a new partnership as part of her marketing — but doing it in an authentic way that feels right for her and her brand. Listen in for my tips and advice on leveraging a non-profit partnership in your ethical fashion business’s marketing. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Be on the Podcast: Ask Spirit of 608 a Question One for One Program | One Tree Planted Spirit of 608 Specials: Try personal faves Madison Reed and NakedWines Find ethical and sustainable fashion jobs Spirit of 608 DIY PR Masterclass Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. This post may contain affiliate links that will send a small commission to the Spirit of 608 for recommending products and services we love and use.

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