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Q&A: “How to sell a reusable fork…”
What It’s About
How do you find the right buyers for a small eco-friendly product before you can scale production?
Notes from Chris
Episode 3332
Today’s caller has made a foldable tote bag attached to a set of eating utensils. How will she find her ideal customers?
By the way, what do I mean by ideal customer? I wrote about this in the SIDE HUSTLE book on day 8: “Have imaginary coffee with your ideal customer.” The short version is that somewhere out there, there’s a single person who is best suited to your offer—not a huge “target market,” but a single person who represents many other potential buyers.
In this episode: understanding the customer for this product, and some ideas on how to find them.
“I invented an eco-friendly product called Fork in the Rose. It is a foldable tote bag attached to a set of eating utensils. It replaces disposable bags and eating utensils.
Most initial reactions have been positive and I have sold some sets but I am not a great salesperson. I posted pictures online but I haven’t gotten a good response yet. I sell them for $12. My cost because I can only buy a small amount of supplies is around $4. I have been trying to find someone at Alibaba.com to make them but I haven’t found them yet.”
Listen to today’s episode to learn more…
SEE ALSO:
Inspiration is good; inspiration combined with action is better. Now get back to work!
Yours in the revolution,
<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">
Resources
GET $625 IN FREE TRAVEL
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Learn More
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
Sponsors & Gratitude
Learn More With Skillshare!
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷
Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
<img class="aligncenter wp-image-1272 size-full" src="https://sidehustleschool.com/wp-content/uploads/2017/03/ChrisGuillebeauSideHustleSchoolFull-1.jpg" width="1076" height="251">
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
Follow
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From your favorite airport
To infinity and beyond,
Chris Guillebeau
View all episodes
By Chris GuillebeauWhat It’s About
How do you find the right buyers for a small eco-friendly product before you can scale production?
Notes from Chris
Episode 3332
Today’s caller has made a foldable tote bag attached to a set of eating utensils. How will she find her ideal customers?
By the way, what do I mean by ideal customer? I wrote about this in the SIDE HUSTLE book on day 8: “Have imaginary coffee with your ideal customer.” The short version is that somewhere out there, there’s a single person who is best suited to your offer—not a huge “target market,” but a single person who represents many other potential buyers.
In this episode: understanding the customer for this product, and some ideas on how to find them.
“I invented an eco-friendly product called Fork in the Rose. It is a foldable tote bag attached to a set of eating utensils. It replaces disposable bags and eating utensils.
Most initial reactions have been positive and I have sold some sets but I am not a great salesperson. I posted pictures online but I haven’t gotten a good response yet. I sell them for $12. My cost because I can only buy a small amount of supplies is around $4. I have been trying to find someone at Alibaba.com to make them but I haven’t found them yet.”
Listen to today’s episode to learn more…
SEE ALSO:
Inspiration is good; inspiration combined with action is better. Now get back to work!
Yours in the revolution,
<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">
Resources
GET $625 IN FREE TRAVEL
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Learn More
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
Sponsors & Gratitude
Learn More With Skillshare!
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷
Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
<img class="aligncenter wp-image-1272 size-full" src="https://sidehustleschool.com/wp-content/uploads/2017/03/ChrisGuillebeauSideHustleSchoolFull-1.jpg" width="1076" height="251">
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
Follow
Facebook,Instagram,Twitter
Email
Say Hi
From your favorite airport
To infinity and beyond,
Chris Guillebeau