Josh answers listener questions about category creation.

<ul><li>Is category creation just a marketing fad?</li><li>What's the criteria for a good cateogry name?</li><li>Can we be successful if analysts keep putting us in the wrong category?</li></ul>

<a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a>

Josh answers listener questions about category creation. Is category creation just a marketing fad?What's the criteria for a good cateogry name?Can we be successful if analysts keep putting us in the wrong category? categoryfirst.substack.com

Josh answers listener questions about category creation.

<ul><li>Is category creation just a marketing fad?</li><li>What's the criteria for a good cateogry name?</li><li>Can we be successful if analysts keep putting us in the wrong category?</li></ul>

<a href="http://categoryfirst.substack.com/" rel="noopener noreferrer">categoryfirst.substack.com</a>

Q&A: Is Category Creation a Fad?

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Q&A: Is Category Creation a Fad?

Q&A: Is Category Creation a Fad?