The Virtual CMO

Q&A - Marketing Plans as the Economy Reopens


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In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. 

  • "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
  • "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
  • Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
  • "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
  • "My manager wants me to cut back on spending until things get better so what should I be working on?"

Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog

For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com

To leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcast

Season 1, Episode 7

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The Virtual CMOBy Eric Dickmann

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