Launching and producing a good podcast is extremely valuable, but can be a big undertaking. Good news — you can still tap into the power of podcasting and connect with audiences without producing your own podcast.

How? Podcast tours on shows your customers follow and love.

Jonathan Barshop, Lemonpie’s Co-founder and Head of Talent Relations, joins the podcast to discuss the strategies for identifying, pitching, and participating in a successful podcast tour.

In this episode, Jonathan and Lemonpie Founder Erik Jacobson describe how to find the “right” podcasts for your business, how to estimate a podcast’s audience size, methods for crafting a successful podcast pitch, what to expect when you get a “yes,” as well as how to adequately prepare and get the most out of your podcast guest appearance (hint: you might not see a sudden flood of traffic, but that doesn’t mean it’s not working).