Lots of companies - especially in B2B - think that the only podcast they can create is a long-form interview-style show. In this episode, we’ll talk about all the different types of shows you can launch - from short 5 minute series, to longer, storytelling formats. We’ll case studies of other brands doing creative podcasts, and give you some examples of our own. Our goal is that by the end, you’ll be inspired to think through all the types of shows you could create for your company.