When it comes to digital engagement, it's not getting people to interact that's the problem, but rather, keeping the conversation going, says Aaron Martin. In this podcast, he talks about Providence's strategy, and what healthcare can learn from Amazon.

Source: Q&A with Aaron Martin, Part 2: “We Can Extend Our Reach Beyond Our Clinical Footprint.” on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.