Josh answers listener questions about category creation. 

<ul><li>My boss, the VP of marketing, wants to test everything, even an Instagram story, and I think it's making us late to get content out. Have you dealt with this? </li><li>What are the main signs that a Category POV is not working? </li><li>Is designing a category sort of putting the cart before the horse? </li></ul>

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation. My boss, the VP of marketing, wants to test everything, even an Instagram story, and I think it's making us late to get content out. Have you dealt with this? What are the main signs that a Category POV is not working? Is designing a category sort of putting the cart before the horse? Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Q&A: You Gotta Feel It

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Q&A: You Gotta Feel It

Q&A: You Gotta Feel It