Rüdiger Schack (Royal Holloway London) gives a talk at the Workshop on Quantum Computation, Quantum Information, and the Exact Sciences (30-31 January, 2015) titled "QBism and the Born rule". Abstract: By adopting a strictly personalist approach to probability, QBism takes the view that quantum states, and therefore also quantum information, reflect an agent’s personal degrees of belief about the consequences of his actions on the world. The quantum formalism enables the agent to make better decisions in the light of his previous experiences. This talk focuses on the central role played in quantum mechanics by the Born rule, which in QBism has a normative character similar to the rules of probability theory.