The KAM Club Podcast - Real Talk for Key Account Managers

QBRs That Don't Suck: Your Business Review Rescue Plan


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What if your quarterly reviews became the meetings clients actually look forward to? The secret isn’t more slides—it’s flipping the script from backward-looking reports to future-building conversations.

James Ward from Clientshare reveals a 3-step rescue plan to transform QBRs from time-wasters into revenue-driving, trust-building power sessions.

Discover how top performers use ruthless focus, one-page magic, and client collaboration to make reviews their #1 growth engine.


Highlights

(Transformative tactics with timestamps)

  • (0:00) From Chore to Growth Engine: Why QBRs are your secret weapon for expansions & renewals
  • (1:00) The New Reality: How remote work made strategic reviews more valuable than ever
  • (2:55) Measure to Treasure: 5 simple metrics that predict revenue risks & opportunities
  • (4:07) The 3-Question Filter: Cut fluff! Every slide must answer: What? So what? What next?
  • (6:14) Data on a Diet: Replace 80% of slides with one visual dashboard (Power BI/Tableau)
  • (8:08) Feedback in Real-Time: Get client scores during the meeting—not weeks later
  • (11:20) The Golden Framework: Measure → Build → Deliver (steal this blueprint)
  • (16:00) Brevity Wins: Why “one page = one hour” is the elite account manager’s mantra


Resources

(Tools to build better QBRs)

  • Your Business Reviews Suck (And Your Customers Know It): Check out Part 1 of the series to find out the problem with QBRs and why clients think they're a waste of time.
  • Clientshare QBR Hub: Expert content on how to build the best business reviews.
  • Quarterly Business Review Best Practices: Watch this video for nine ways to transform your QBR from boring to brilliant.
  • James Ward on LinkedIn: Follow James for more tips on creating growth focused business reviews.


Your QBR Rescue Mission

(Start today in <10 minutes)

  1. Slash & Simplify: Apply the “What? So what? What next?” test to 3 slides in your next deck.
  2. Send Early, Win Big: Share decks 3 days pre-meeting with: “Come ready to discuss page 5!”
  3. Ask the Magic Question: End with: “What’s one thing that would make our partnership unstoppable?”
  4. Track What Matters: Note attendance, feedback scores, and action follow-ups in a simple spreadsheet.


Join the QBR Revolution

“Stop reporting history. Start building futures.”

  • Become a QBR Hero: Join 100+ KAMs in The KAM Club → Live coaching + template library + deal playbooks


Your next review could be the one where clients say: “When’s our next meeting?” ✨

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The KAM Club Podcast - Real Talk for Key Account ManagersBy Warwick Brown