Ashok Kumar joins us to talk about what is 'essential' about 'workers' and 'work' in the present moment. We also discuss his recent book on shifting power relations in the global garment industry. (Recorded 7th of July, 2020)

QMP28 - Essential workers (with Ashok Kumar)

Alan Bradshaw (Professor of Marketing, Royal Holloway, University of London) and Joel Hietanen (Associate Professor of Consumer Research, University of Helsinki) talk with various guests about markets and consumption in the current historical moment marked by isolation and a longing to touch base with friends.

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QMP28 - Essential workers (with Ashok Kumar)

QMP28 - Essential workers (with Ashok Kumar)