QR codes aren’t magic: They’re tools.

In this kickoff episode, we break down what QR codes are and what they’re not. 

Forget the gimmicks and tech hype. This is about using QR codes strategically in marketing, packaging, print, events, and beyond.

You’ll learn:

• What makes QR codes valuable (and why they’re still underused)
• The difference between static and dynamic QR codes
• The biggest mistake marketers make with QR campaigns
• Why user experience after the scan matters more than the scan itself

Whether you're a marketer or just QR-curious, this episode sets the tone for doing QR code marketing the right way: intentionally, creatively, and with results in mind.

 🌐 Explore more at https://qrcodekit.com