QR codes represent a new approach to marketing but does it reflect the needed engagement for digital marketers today? Craig and Sean discuss how a hilarious comic about QR codes really surfaces some issues about how digital marketing must be utilized in today's age. With Facebook's 'like' action coming to the Open Graph and big data being the buzz word of the year, we as entrepreneurs, marketers, managers, etc. need to realize the power underlying the mobile revolution. Individuals are proud to become part of useful technologies if they improve their lives. Look at Apple for instance. Having a core product is one question but how to cultivate those initial customer's is another. Check out techtalks.fm and craigkhall.com for the latest and greatest from Obsessive Disruption.