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In this episode, I dive into the great debate of qualitative vs. quantitative research in UX. 🧠📊

Expect to learn: 

• 🗣️ Why words trump numbers in understanding user behavior
• 💡 The power of open-ended questions in product discovery
• 🚫 Common pitfalls in quantitative UX studies
• 🔍 Real-world examples of when quant falls short
• 🌟 Why mastering qualitative research is the key to UX success

Whether you're a UX newbie or a seasoned pro, this episode offers a fresh perspective on research methodologies. I wanted to challenge conventional wisdom and make a compelling case for prioritizing qualitative insights.

🎧 Tune in for a thought-provoking discussion that might just change how you approach UX research!

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