Gavin Zuchlinski Tips:

Sell your consulting time automatically online with prepaid appointment

Let automation help coordinate your appointments in all time zones

For most people, their complete day runs around their schedule and appointments

Productivity Hack - Automate, Delegate Integrate

Doug: Welcome back, listeners. Welcome back to another episode of Real Marketing Real Fast. In the studio today, I've got a guest joining me from Acuity. His name is Gavin Zuchlinski. He is the founder of Acuity Scheduling. It's the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and an espresso maniac. That's a word he doesn't use lightly. He wholeheartedly believes that businesses should be fun. Acuity Scheduling supports over 50 thousand businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Through customer support, it is unmatched in the industry and his focus is on easy and pain-free scheduling with one on one support, as they have helped their clients grow their businesses and thrive. So welcome to Real Marketing Real Fast.

Gavin: Thank you for having me on here.

Doug: Hey, I'm really happy to connect. I mean I love whenever we can talk to someone who's helping entrepreneurs and small businesses be more productive. Is there anything in your bio that you'd like to add or did I miss anything out?

Gavin: No, that's pretty great. Yeah, so, Acuity Scheduling is my baby and is my bootstrap company, so we've been around for almost 10 years now and have done a lot along the way with changes in marketing and everything else. Yeah, it's kind of fun. It started with my mom; she's a massage therapist and had seen her going back and forth with clients. Just this rigmarole of people trying to reschedule and going into stories of like "Aunt Tillie's kidney stones" and everything, so I knew there had to be a better way. That's where Acuity Scheduling was born. So now it's grown from her to now, just tens of thousands of businesses all around the world, of all shapes and sizes, from marketers to small businesses, brick and mortar to virtual, and it's been a blast.

Doug: So what do you think the biggest leverage point is a business owner or somebody that's running a marketing department, or even an entrepreneur to take and use a product like yours?

Gavin: Yeah, it's been interesting to see the change, too. Where it used to be like a value-add and now we're seeing it slowly shift into just being something that everybody is starting to have, and is really a necessary part of your business because you go from the standard way of people trying to book appointments and try to find a time to meet is like say, "Hey, are you free this Thursday and blah, blah, blah." You send a couple emails back and forth to eventually winnow down on a time and all of this takes up time, it's less convenient for the person. And where Acuity steps in, is now you can be sleeping in your bed and have somebody in Hawaii book a time with you when it might be 2:00 AM your time and it just pops up on your calendar, automatically synchronizes everything so you never get overbooked. It can translate time zones and everything, so you don't have any of that awkward back and forth, where you forgot the West Coast was three hours away from you in the East Coast type of thing, which I used to do way too frequently. So simplifying all of that so that you can have things and get booked immediately while you sleep.

Doug: Well, and I think one of the things that I really liked looking at Acuity was the fact that you also have the ability to take payments. It's not just about me scheduling, maybe with a staff member or a prospective client. If I'm selling my time, whether I'm massage,