Part 6 in a series of videos on what what Brian looks for in companies.

https://www.youtube.com/watch?v=IOA_zYbm1Ok

Transcription

Qualities business investors look for Part Six.

Hi I'm Brian Pombo welcome back to Brian J. Pombo Live.

This is part six of a seven-part series, all on the qualities that business investors look for, when they're looking for partners when they're looking for people to team up with when they're looking for businesses to purchase, these are all things that apply.

And we've gone through the top five, so far, these are in no particular order, by the way, and we're going to go through number six, number six is an interesting one. Because it's one that can be really cliche. And I don't want to fall into that I want to see if I can describe this very clearly to you as to what the number six is and it's even more important, what it isn't.

Everyone once in a while you see a business that has a whole lot of things going for it.

But they get stuck in this one area, which is well, let me tell you the positive end of it.

What I look for when I'm looking for a business to partner up with is I'm looking for unlimited growth potential. That's number six, unlimited growth potential.

This is very simple.

If you have a business that's limited in its ability to grow, okay, and there's gonna be a number of reasons why it could be way oversaturated in the number of things that are competing for the same spot. That's not a problem I run into too often. Because if a business has been somewhat successful, hopefully, it's overcome that.

But if you've kind of reached the end game where there's already somebody, that's the low price later, there's already somebody that's getting the very high end of it, and it'd be difficult to be able to beat them out of that spot.

If there's no real clear path for victory, then that is limited growth potential. There's a cap somewhere, there's something stopping us and it happens, and most of the time it's self-imposed.

Most of the time, it's a lack of vision on the people that are running the business, whoever's in charge, whoever's the vision person lacks the ability to see the path past these obstacles.

That can be a number of obstacles that run in the way most of the time, it is a lack of vision in product and service development, inability to be able to see what else that same market that you're already playing to what else they need, and what else you can connect them with.

Because they're people, they need something else, it doesn't even have to be in the same grouping in terms of my niche, excuse me a niche, I guess you would say, or industry, it doesn't have to be in the same area, it can be in something completely different.

But it has to play to the same market, the same person, the same ideal person for you currently purchasing your products and services, now, there's something else they need, and you've got to sell it to them, you got to find a way to get it in their hands.

If you don't have a pathway for that, that that limits your business, it limits the vision and it's you might as well be starting from scratch. In many cases, if you've got those types of limitations on your business, if it doesn't have completely unlimited growth potential, then that's not a business I'm looking to venture with.

I need to see something I need to see be able to look at it and see the next 510 20 years in a business. If there's a cap somewhere if there's something ho...