When is 4 > 40? When it’s 4 great leads vs. 40 decent ones. Chris explains that the quickest way to improve the quality of your leads is to qualify them through copywriting.

23 | Quality Copywriting Creates Quality Leads

A new podcast series from bestselling author and entrepreneur Chris Smith. He's not telling you how to run your business, he's letting you listen as he runs his.

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I take a lot of pride in giving real estate agents the right advice about where the world's headed. Being a first-mover has tremendous advantages and what I want you to be a first-mover on this time is NFTs (non-fungible tokens). In this episode, I explain what they are, how you purchase them and what they can mean for the future of real estate.

NFTs are the next big thing

Who is the "perfect" Realtor? As someone who has been working with top producers for more than a decade, I decided to put together a list of 21 Realtors who are the best of the best at a very specific thing. Basically, if you combined their 21 strengths into one Realtor that would be the "perfect" Realtor. While all of these agents do many things well, I highlighted one particular category that they excel in that’s better than anyone else I’ve ever seen in the real estate industry. On this episode, find out who made the list and why.

Meet the "Perfect" Realtor: How 21 of the Best Agents are Growing Their Business in 2021

You can't get the right answer if you ask the wrong question.  The most annoying thing that I'm asked about when it comes to internet leads is “What's the conversion rate?” I get asked so frequently that I wanted to address it head-on, once and for all.  It is a stupid question. On this episode, I explain why, and what you should be asking instead.

"What's the Conversion Rate?" is a Stupid Question - Here's why.

It's harder than ever to differentiate yourself as a Realtor. A lot of what you all do is the same. I'm obsessed (and you should be too) with figuring out how to identify and articulate genuine differentiators. Doing so has never been more important. On this episode, I go through several differentiators that are guaranteed to set you apart as a Realtor.

Guaranteed Differentiators for Realtors

The real estate industry is over-indexed on marketing tech and under-indexed on sales tech.  There's a lot more you can do for your reps besides giving them a CRM, a dialer and a headset.  On this episode, I share 12 of the best sales tools agents aren't using yet - but should be.

23 | Quality Copywriting Creates Quality Leads

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