After more than 30 years in the industry, Rolf Hammerstein knows a thing or two about marketing. He’s currently the marketing manager for EMEA and Asia Pacific at STAHL CraneSystems, a German manufacturing company specialized in lifting technology and components for industrial applications. Shaheen Samavati recently spoke with Rolf about the digitalization of marketing, the evolution of webinars and B2B social media, and the eternal importance of prioritizing quality content.