Quantifying the value of advice amid the COVID-19 crisis

Accountants and bookkeepers were an invaluable resource for business clients amid the COVID-19 crisis last year, and the profession has again been called to the frontlines as the country continues to battle through lockdown restrictions. In this episode of Accountants Daily Insider, Intuit QuickBooks head of advisor strategy Meagan Wood and Oyster Hub co-founder Adarsh Dutt take a closer look at a new report which attempts to quantify the value of advice that the profession has provided over the last year. The pair explore how accountants have been crucial in delivering not just financial benefits for clients, but also non-financial benefits such as emotional support. Adarsh compares this year’s Greater Sydney lockdown to last year’s and the differences in business support measures on offer. He also explains how practitioners can ride the wave of trust and appreciation from their clients to position themselves as the advisers of choice.