EPSIODE 30: Quantitative Data When we talk of Quantitative Relationships, it is about the skeleton - the numbers. There are three basic types of data collection tactics. The first is a Point of Sale Survey - what happens when they buy? Moving up the data collection ladder are Periodic Surveys to sample the customer over time. The last is a yearly Organizational Assessment using all the information collected to understand the state of the relationship given how you responded to earlier survey data. Now that you have a skeleton, time to hang some muscle on it.

Topics: Point of Sale At the Customers Point of Sale At your Point of Sale Periodic Surveys - Reactive and Proasctive Reactive - incident based Proactive - pulse taking Organizational Assessment - 2 Part General questions to compare clients Specific questions based on periodic surveys