This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model.

During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across the entire organisation.

Her QC2™ model emphasises a multi-dimensional approach, integrating the customer, company, brands, and processes, aiming for quantum growth through small, targeted changes.

Denyse highlights the benefits of QC2™, including increased revenue, cost savings, and improved employee engagement.

She also introduces her CATSIGHT™ methodology for maximising information ROI (return on investment), which supports the QC2™ framework.