Digiday Live

Quartz's Jay Lauf: Central to our strategy is serving the reader first


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Quartz aims to be the digital publication of choice for global business professionals. That means creating a premium experience around both content and advertising. Instead of using standard banner ads, Quartz’s publisher Jay Lauf wants to marry the aesthetic of magazine advertising with the data tracking capabilities of digital. The hope is that higher-quality advertising gives readers a better experience and helps marketers break through the clutter.

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Digiday LiveBy Digiday

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