We welcome Mohammed Cheded from Kedge Business School to talk about queer creativity and (un)becoming. Based on Mohammed’s research we delve into the liminal, affective, and risky nature of navigating in-between gender identities, and discuss how consumer practices can disrupt binary boundaries.  

References 

Cheded, M and Liu, C (2022) ‘Which part of the day is (wo) man o’clock?’: Desires, urges and possibilities of (un) becoming. Marketing Theory, 22(1), 67-84.