Queries and Theories

Queries & Theories Episode 3: Pokémon


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Welcome to Queries and Theories! Queries and Theories is a podcast where two friends ask each other questions based on the others' background in order to gain a new perspective on films, games, and more.


In this episode, Ivy and Ron discuss the turn of the century handheld game phenomenon, Pokémon! 

This episode includes marketing to children, LCD screens, and hacking Pokémon Crystal, and developing Pokébrain?


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Music by

Gildanbass (Gilang Soeprapto)

https://soundcloud.com/arinanda-gilang

https://www.instagram.com/gildanbass/?hl=en

Cover art by

TheBettingBug (Aubrie Warner)

https://www.instagram.com/thebettingbug/?hl=en

https://www.facebook.com/TheBettingBugArt

Episode Notes:

Ron’s Notes:

Game Boy:

https://en.wikipedia.org/wiki/Game_Boy

History of Pokémon Games:

https://en.wikipedia.org/wiki/Pok%C3%A9mon_(video_game_series)#List_of_Pok%C3%A9mon_main_series_games

How Game Boy Advanced Works:

https://electronics.howstuffworks.com/gameboy.htm

https://en.wikipedia.org/wiki/Game_Boy_Color

https://en.wikipedia.org/wiki/Thin-film-transistor_liquid-crystal_display


https://www.totalphase.com/blog/2019/06/behind-the-scenes-of-video-game-consoles-embedded-systems/#:~:text=Video%20game%20consoles%20rely%20on,movement%20or%20interaction%20with%20objects

How old school cartridges work:

https://www.retroreversing.com/how-retro-cartridges-roms-worked

How computer memory works:

https://www.explainthatstuff.com/how-computer-memory-works.html

Ivy’s Notes:

History of Pokémon:

https://bulbapedia.bulbagarden.net/wiki/History_of_Pok%C3%A9mon

Pokémon Merchandising Sales:

https://www.titlemax.com/discovery-center/money-finance/the-25-highest-grossing-media-franchises-of-all-time/#:~:text=This%20contributed%20to%20Pok%C3%A9mon%20being%20the%20highest%20grossing%20media%20in%20global%20history.&text=The%20top%2025%20highest%20grossing,Pok%C3%A9mon%20%E2%80%93%20%2492.121%20billion

Washington Post Pokémania:

https://www.washingtonpost.com/archive/lifestyle/2000/04/25/pokemania/682d1860-8394-42f1-9469-c2abc75fdd15/

How to market to children:

https://mediasmarts.ca/digital-media-literacy/media-issues/marketing-consumerism/how-marketers-target-kids

Kids as collectors and children’s marketing:

https://www.acrwebsite.org/volumes/7928/volumes/v23/NA-23#:~:text=Children%20collect%20because%20collecting%20gives,%2C%20enhancing%20their%20self%2Didentity

Event pokemon as marketing strategy:

https://m.bulbapedia.bulbagarden.net/wiki/Event_Pok%C3%A9mon

Brand recognition study on kids:

https://abcnews.go.com/Business/kids-mcdonalds-toyota-disney/story?id=10333145

Collecting as part of childhood development:

https://www.acrwebsite.org/volumes/7928#:~:text=We%20suggest%20that%20children%20are,want%20to%20differentiate%20themselves%20from

Stanford study on Pokémon brain in adults:

https://news.stanford.edu/2019/05/06/regular-pokemon-players-pikachu-brain/

Harvard Business Review brand relationships children v adults:

https://hbr.org/2014/03/childrens-feelings-about-brands-persist-into-adulthood

Pokémon marketing strategy:

https://www.constructdigital.com/insight/the-marketing-behind-pokemon-and-the-secret-to-its-recurring-hype-and-brand-longevity

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