This episode of the James Dooley Podcast features James Dooley speaking with Paul Truscott about query based salient terms and why they matter for rankings, because Google evaluates expertise through expected terminology rather than surface level keywords.

Paul explains how query based salient terms reflect the language an expert would naturally use, because context defines relevance and salience at both page and section level. The discussion breaks down how QBST differs from traditional keywords and so called LSI terms, because Google prioritises expert signals over loosely related phrases.

James focuses on practical implementation for content teams, because aligning writing with expert language improves trust, relevance, and ranking potential.