An illuminating sit-down with advertising industry veteran , Peter Soh.

Peter’s name in the industry is nothing short of legendary : one which saw him starting his advertising career as a Traffic assistant, and through discovering Chinese copyrighting, the artform began guiding him down the road towards success in the early 1990s and beyond.

The next decade and a half would see Peter birthing forth the industry giant - TBWA Singapore we see today , being the recipient and judge of multiple awards and prestigious accolades in the field, as well as being headhunted by Saatchi & Saatchi to head their Shanghai office as their CEO and CCO in the early 2000s, just to name a few.

Peters career and life has been synonymous with Chinese, China, and the Chinese culture for the most part, being a big proponent of the Chinese culture, arts and language ( to name a few ) This conversation showcases his vigour and excitement when speaking about it.

Peter displays his wisdom, expertise and quirkiness throughout our conversation, a deeply passionate individual who is looking to give back to the following generations of creatives.