In a perfect world, when you walk into a sales call, you'd just instinctively know the right things to say to your prospect to make them crave your product or service - get them excited, get the deal. But in most cases, unless you're clairvoyant, you don't know what they're thinking. You've got to get into their head by asking good questions. Top consultant Steve Waterhouse shares some great ideas with host Dan Walker in this 10-minute podcast.