In this episode of Mocktails with Marina, host Marina Castillo breaks down what it really takes to build and maintain a million-dollar-a-year non-alcoholic bar. Spoiler: it's not about your menu but it IS about your people, systems, and culture.

Marina reveals the five most common reasons bars plateau before hitting seven figures, including leadership imbalance, burnout, lack of systems, and disconnection from community. She shares how successful founders balance human touch with technology, and why treating your team like gold will always outperform another rebrand or menu revamp.

If you've ever wondered how to scale your sober space sustainably — whether you run a kava bar, functional beverage lounge, or zero-proof bottle shop — this episode will show you how to evolve from a local hangout to a lifestyle brand that breaks sales records and builds real loyalty.

💡 In this episode:

• The difference between $500k bars and $1M+ bars

• How leadership imbalance quietly sabotages your success

• Why "culture debt" costs more than turnover

• The role of tech in building scalable systems (without killing vibe)

• What it means to become a one-stop lifestyle hub

Want personalized guidance for your bar or brand? 👉 Visit marinamars.com/contact to get tailored recommendations from Marina and her team.

Listen if you're a:

• Non-alcoholic or kava bar owner

• Beverage founder or operator

• Community-driven entrepreneur

• Functional mixologist or sober space visionary