In a week when just about everything that could go wrong DID go wrong, Nicola's taking her place on a rota of driving and cooking duties for a dear friend's husband, but a chance conversation with someone who asked some great questions, helped her think differently about how to handle a tricky project and her stress levels have dropped dramatically as a consequence. Who can you have a conversation with that might help you think differently about something you are worrying about?

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

On the blog

What Is Social Media Marketing

Why Use Social Media Marketing

Which Social Media Platform Is Best

What Kind Of Social Media Marketing Format Works Best

How To Create A Social Media Marketing Plan

When You Shouldn’t Do Your Own Social Media Marketing

How To Tell If Your Social Media Marketing Is Working

Own It! 211 | Successful Pro Blogging

Vzine 075 | Social Media Marketing Uncovered

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Well welcome to this week's Vzine, it's Nicola here and I'm back in Greece, as you know, and it's been absolutely appalling weather, you'll be glad to hear. It's been thunderstorms, it's been hail, and lots of snow on the mountains. I'm pretty toasty warm because that, that stove over there works a treat.

This week, it's all been about neighbourliness. One of my very good friends just a few doors up has been taken ill unexpectedly and her husband has been having to go to Kalamata, which is a 45 minute to an hour drive each way, and he's obviously worried sick about her.

And so all the neighbours in Stoupa have been taking it in turns to take him in and it was my turn today. We've also been dropping food round for him as well, and people have been inviting him to dinner because he's not known for his cooking skills.

But she's on the mend, we think, I saw her today briefly, and she seemed much brighter, although the weird food they give you in ICU in Greek hospitals is really strange, it's like a sort of rice gruel. I wouldn't want that at all, no matter how ill I was. So, get well soon Stella, I know you don't watch this, but get well soon anyway.

I've learned some stuff this week, so I'm going to tell you all about that in the next bit.

This week on the Own It podcast

We were talking a lot about when you should hire a coach or a mentor and what you should look for in that coach or mentor. And I've had a fantastic experience this week of actually just talking to someone who is a very experienced business person, I might add, and they asked me one question which shifted my whole thinking about everything.

And the reasons really, you need a coach and a mentor, I just made some notes here, is that you don't know what you don't know and you don't know lots of things.

You know, you don't know the pitfalls, you don't know the things that can go wrong, you don't know the ways to save time and money, there's a lot that you don't know, but your mentor or coach will know.

The great questions thing is really important. A coach will know, a good coach, a trained coach will know the kind of questions to ask you to get you thinking differently. That's exactly what happened to me this week, and I want to tell you about that in a minute.

And there are other ways to do things. There are ways that work better, there are ways that you might not have thought of, there are ways that other people would do it differently to you. And that's really valuable to be able to knock those kind of ideas around with someone who is very experienced, ideally in the thing that you want to achieve.

So this happened to me this week. My sister Sarah is moving on to pastures new and I'm recruiting for a new VA. And I was getting quite stressed about it, because Sarah's, while she's making all the training videos and tick lists and things for the new person,