By Association

Queuing For Luxury, Digital Dressing & Media On “X”


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A week where Business of Fashion CEO Imran Amed says Uniqlo has more luxury when it comes to store stock experience than Chanel - well, at least when it comes to time and treatment. We look at how other brands from many tiers of luxury and non-luxury treat their consumers in-store when something isn’t readily available. 


We’ve been loving the Beckham three-part documentary on Netflix. Appreciation from both of us goes out to their honesty and dedication to the truth throughout. 


Adobe has launched a digital dress, we’re less than impressed and think they’re missing a trick that could have been a great collaboration. 


We end this episode with a discussion around media outlets leaving “X” and how and why this seems to be happening not only with large news outlets globally, but global brands too.



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By AssociationBy Maurice Ajanaku & Emma Hooper

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