TubeCircuit

"Quibi": A Misunderstanding of Why Short-form Content Works.


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A mere 6 months after launch, short-form video app "Quibi" is looking for a buyer. How did we get here? Wasn't an "Instagram-meets-Netflix" experience perfect for the average millennial? Why and how did the app fall so dramatically short of expectations when they had $2B in initial funding? In this episode we look at the full timeline of Quibi's life cycle thus far, analyzing where things went wrong.

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TubeCircuitBy Dylan Harari

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