Bloom in Tech

Quibi's Oscar Coming-Out Party Was Big But Can Its Ad Blitz Buy Success?


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Quibi used the Oscars and a Super Bowl ad to kick off what it promises will be a massive marketing blitz ahead of the April 6 launch of the mobile streaming-video service. But with the Olympics, elections, and oh so much streaming-video competition (not least from all the Disney-owned networks advertising Oscar night on corporate cousin ABC ), will it be enough to help Quibi break through to success? I take a look at what Quibi's last few weeks, and its prospects ahead.  

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Bloom in TechBy David Bloom

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