Trust is an essential element of winning sales. Trust wobbles come from many places, but for sales people, the logical or data based trust wobbles are the most common for sales people. I cover the four pillars of creating logical trust with prospective clients. I refer to Prof Frances Frei's work at Harvard University. Check out her Ted Talk on the subjects. https://bit.ly/2OQ6u4j

Episode brought to you by Originmaine.com  Check out their selection   of amazing workout wear, casual wear and shoes. All made in America  with  the actual fabric also made in America from American grown cotton.   Support American manufacturing. My Origin jeans are the best pair of   jeans I've ever owned!

Show Theme Song courtesy of Incompetech

Edm Detection Mode by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4987-edm-detection-mode

License: http://creativecommons.org/licenses/by/4.0/