Human Behavioral Science tells us that people are far more willing to accept new information when they perceive it as part of their agenda, vs part of the agenda of the person conveying the information. That's a fancy way of saying that we all prefer to ask for something, instead of having it pushed on us. The great sales guru Jeffrey Gitomer coined the phrase "People love to buy, but hate to be sold". There exists a very nice tactic to bait customers into asking you the questions that lead to the answers that help you identify need, and then sell into solving that need. This Quick Fix is about leveraging that technique.

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Show Theme Song courtesy of Incompetech

Edm Detection Mode by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4987-edm-detection-mode

License: http://creativecommons.org/licenses/by/4.0/