Lilach Mazor Power launched a vertically integrated medical marijuana operation in 2012, navigating a market beset with strict rules & hostile politicians. When voters legalized adult use in the 2020 election, Lilach thought she’d have time to prepare for the transition. Arizona had other ideas.

Lilach discusses:

• How she from medical to recreational in less than 1 week

• Various demands of launching a cannabis business

• Surviving unrealistic business plans, human error & the race to the botto