Inner Sircle

Quick POV: YouTube Shorts

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On this episode, I offer up a quick POV: YouTube Shorts.

  • Why YouTube Shorts?
    • YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’
      • YouTube still sees value in its long-form videos and will not be removing this
        • Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content
        • Its ability to convert viewers into subscribers for your channel
        • Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content
          • The increase in engagement is because YouTube is favoring Shorts right now
            • ...more
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            Inner SircleBy Adam Brown
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