We’re back with a Quick Question: one big question, one expert answer, in five minutes. 

Mike Taylor explains why learning teams often underestimate the role of attention, and how ideas from cognitive and marketing psychology can improve the way training is designed. He shares six simple attention triggers that make learning more relevant, tangible and memorable, and shows how L&D teams can move from one-off courses to campaign-style learning.

About Mike: 

With over two decades of experience as a learning consultant, Mike has been a driving force behind transformative instructional design and organizational performance. He is a Learning Consultant at Nationwide, a faculty member in Franklin University's Graduate Instructional Design and Technology program, and co-author of the book, Think Like a Marketer, Train Like an L&D Pro. His work bridges the gap between academic theory and real-world practice, equipping future learning professionals with the skills to excel in today's dynamic landscape. 

Connect with Mike here. Check out his book and his newsletter.