Quick-thinking agencies can help clients in a crisis

In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show.

Just hours after this episode was recorded, serious allegations became public about actor Chris Noth who was featured both in the original TV episode as well as the ad created by Ryan Reynolds and his agency.

While those allegations certainly cast a different light on the specific situation discussed in this episode, the broader points that Chip and Gini make about how agencies can work with both clients and prospects in crisis situations still hold up.

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The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin 

Hello, listeners. This is Chip Griffin. And before we get started with this week’s episode, I wanted to let you know that this is an episode that we recorded in December of 2021. Before public serious allegations were made about Chris Noth. It obviously would impact how we perceive some of the specifics of the situation that we discussed. But we felt that the broader points that we raised about agency client relationships and related issues still applied. So we’re going to share the episode with you. But we wanted to make you aware of the timing, so that you can understand the context of what we’re discussing. So with that, let’s get on with the show. Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin,

Gini Dietrich 

and I’m Gini Dietrich.

Chip Griffin 

Today we’re gonna talk about Ryan Reynolds. Right after this. so Ryan Reynolds, what do we have to say about him?

Gini Dietrich 

Well, he’s very good looking. Start there. He’s funny. He’s funny on Twitter.

Chip Griffin 

Well, unfortunately, those aren’t really the things we’re going to be talking about. Oh, they’re not shooters. They’re not. As we record this, this is shortly after the the big Peloton incident of 2021. Which

Gini Dietrich 

It seems like they have an incident every year, doesn’t it? There’s a big incident with them every year. Sure.

Chip Griffin 

By the time you’re listening to this, this will be you know, in the past, obviously, because we’re recording about a month ahead of time at this point. But you know, it’s January. So that means maybe you’re on your newly acquired Peloton that you got over the holidays and are applying your New Year’s resolution to work out more. So the timely from that perspective.

Gini Dietrich 

Also, if you have not seen Sex and the City, and you are planning to see Sex and the City, turn this off. Turn it off. Do not listen. Come back to it later.

Chip Griffin 

Yeah. Oh, I I think that at this point, if you don’t know if you’re in the communications and marketing space, and you have no idea what went on? I am not sure there’s any hope for you. But yes, if somehow you don’t know what happened, and if you happen to be inclined to watch Sex and the City, the reboot, you probably want to hold off on listening to this conversation.

Gini Dietrich 

Yeah, actually, as soon as it happened.