You'll hear both sides: "Hit the pain until they're so bummed out they'll buy!" and "Don't say anything about pain - just give them the good stuff they can expect!"

But IS there a place for negativity in your copy? SHOULD you be hitting the pain points? Is there a happy medium that converts well AND makes you feel like a good human being?

Alyson will talk about where that line is in this week's quick tip.