2021 brings us a new outlook and a chance to reset our goals within our businesses. As you set these new goals and come up with strategy, I want to help you do this effectively, even as tech policies change. Today, I am bringing you information on how Apple iOS 14 will impact your Facebook ad campaigns and your marketing strategy. I review the changes that will occur, how this affects small businesses, and my top 4 tips on how to face these changes with an effective strategy. 

In this episode, I’m covering:

• Big Changes coming with Apple’s rollout of iOS 14 and how this affects your marketing strategy
• What these changes mean and what you can do about it
• What to ask your Ads Manager and strategies to minimize your risk
• Why you should be using the Facebook Pixel

Links & Resources Mentioned in this Episode:

• How To Use The Facebook Pixel to Reach iOS 14 Users
• How Apple’s iOS 14 Release May Affect Your Ads
• How Apple's Changes May Limit Your Marketing Efforts
• Marketing to Millions Facebook Community. 

Want to Learn More?

• Done for You Facebook Ads: www.lizboer.com/apply  
• Grab your FREE Launch Day Checklist 
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website