Most business owners focus on attracting new leads but overlook one critical stage—nurturing and onboarding the customers they already have. In this episode, Sally Sparks-Cousins shares how to use customer lifecycle automation to prevent leads from slipping through the cracks and keep clients engaged from day one.

You'll learn how to:

• Build lead collection campaigns that attract your dream clients

• Convert more leads with follow-up and long-term nurture sequences

• Keep engagement high with consistent, automated communication

• Present timely offers that turn warm leads into loyal customers

If you've ever built an email list only to let it go cold, this tip will help you create an automation system that works while you sleep.

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